The #1 Secret to Selling Your Home Fast (and for Top Dollar) in Today’s Market

Pricing Is Everything—Here’s How to Get It Right from Day One

Not long ago, selling your home was as simple as planting a sign in the yard. Bidding wars, multiple offers over asking, and homes flying off the market were the norm. But today? It’s a different playing field—and the strategy has shifted.

Inventory has grown. Buyers are more discerning. And overpriced listings? They’re the ones sitting idle, eventually forced to slash prices just to get noticed. If you’re thinking of selling, the most important decision you’ll make is how you price your home.

Why Many Sellers Are Missing the Mark

A recent Realtor.com survey reveals a big disconnect: 81% of sellers believe they’ll get their asking price or more, yet nearly half of all recent sales closed below asking, according to the National Association of Realtors.

This growing gap between expectations and reality isn’t just frustrating—it’s costly. Overpricing can sabotage your momentum, reduce buyer interest, and trigger that dreaded question: “What’s wrong with this house?”

What Really Happens When You Overprice

It’s tempting to list high, thinking you can negotiate down. But here’s the hard truth: buyers don’t play that game anymore. They’re savvy. When a home lingers on the market, it signals red flags.

Here’s what typically follows:

• Fewer showings
  
  

• Less competition
  
  

• Price reductions that lower your leverage
  
  

As Realtor.com puts it:

“By getting the right price early on, you increase the odds buyers will be interested… reducing the chances the home will sit on the market and need a price cut later.”

Strategic Pricing = Real Results

Even in today’s evolving market, well-priced homes are still moving quickly—and commanding solid offers. But the key is nailing that price from the outset. This isn’t guesswork; it’s market science. And that’s where I come in.

As someone with over 20 years of experience and more than 600 homes sold across both the California and Boston luxury markets, I know how to interpret the numbers, gauge buyer behavior, and position your home to win.

Here’s the good news: home values are still up over 57% compared to five years ago. That means even a price slightly below your highest hopes could still deliver an impressive return.

Bottom Line

The market has evolved, but your opportunity to sell hasn’t disappeared—it just requires a sharper strategy. Pricing right from the start isn’t just smart—it’s essential. Let’s discuss your goals, evaluate your home’s value in today’s market, and craft a pricing plan that positions you for success.

Ready to make the most of this market? Let’s talk.

Inspired by content from KeepingCurrentMatters.com.

If you’re considering a move or simply want to explore your options, I would love to offer personalized advice based on your goals. Let’s connect and turn today’s evolving market into your greatest advantage.

📩 Contact me today to start the conversation.

Melinda Sarkis
[email protected]
(617) 943-8333

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