Market Data
As we move into 2025, the luxury real estate market is once again proving its resilience. In my two decades of selling luxury homes, I’ve seen firsthand how high-net-worth buyers and sellers adapt to shifting economic landscapes.
The latest Coldwell Banker Global Luxury® Trend Report reaffirms what I’ve observed in the market—luxury real estate remains a strong investment, demand is evolving, and new buyer segments are shaping the future. This year’s report, backed by insights from The Institute for Luxury Home Marketing, Wealth-X, and top industry experts, highlights the most important trends impacting high-end real estate.
Let’s dive into what’s driving luxury real estate in 2025 and what these trends mean for buyers, sellers, and investors.
One thing is clear: luxury real estate is outpacing the broader market, with single-family luxury home prices rising twice as fast. This momentum is fueled by limited inventory, wealth preservation strategies, and affluent buyers seeking real estate as a hedge against inflation.
Buyers: Prices will likely continue climbing, making now a smart time to secure a prime property before values increase further.
Sellers: With strong demand, homes that are priced correctly and offer in-demand amenities can command premium prices.
In my markets, coastal properties, estate-style homes, and turnkey residences with privacy and security are seeing intense interest.
I speak with fellow Luxury Property Specialists every day, and the outlook for 2025 is overwhelmingly positive—with 85% confident for buyers and 74% for sellers. This reflects what I’m seeing on the ground:
More inventory is creating opportunities for buyers.
Pent-up demand is fueling market activity.
Sellers who strategically price their properties are seeing strong returns.
This confidence signals a healthy and dynamic luxury real estate market for the year ahead.
One of the most fascinating shifts in 2025 is the rise of affluent female buyers. High-net-worth women are taking the lead in purchasing decisions, prioritizing turnkey homes, wellness amenities, and properties that reflect their lifestyle goals.
In my experience, privacy, security, and bespoke design are among their top priorities. Luxury developers and sellers who cater to this growing demographic will be at a distinct advantage.
For years, Gen X buyers were overlooked, but that’s changing. I’m seeing more Gen X clients investing in multi-generational homes that accommodate aging parents and adult children.
This generation is looking for:
✔ Spacious estates with separate guest wings
✔ Long-term investment potential
✔ Smart home technology and modern conveniences
As Gen X asserts itself as a driving force in luxury real estate, I expect demand for flexible, multi-use properties to continue rising.
Ask any luxury buyer what’s at the top of their wish list, and you’ll likely hear the same thing: seamless indoor-outdoor living.
Over 60% of Luxury Property Specialists agree that outdoor amenities are among the most desirable features in high-end homes. From Rancho Santa Fe estates with sprawling terraces to Boston brownstones with rooftop gardens, the demand for resort-style outdoor spaces is higher than ever.
Resort-style pools and fully equipped outdoor kitchens
Private gardens, meditation spaces, and yoga pavilions
Smart home integrations like retractable walls and automated climate control
Luxury buyers expect homes that offer not just shelter, but an experience—and seamless indoor-outdoor living delivers just that.
Today’s high-net-worth buyers aren’t just chasing square footage—they want long-term value, unique experiences, and smart investments. In 2025, I’m seeing an increased focus on:
✔ Architectural significance and custom craftsmanship
✔ Eco-friendly construction and sustainability
✔ Properties in tax-friendly, business-friendly states
Discerning buyers are looking for homes that offer a balance of lifestyle, financial benefit, and long-term appreciation.
Location has always been key, but buyers in 2025 are shifting their priorities. The latest trend? Seeking out markets that offer tax advantages, economic growth, and lifestyle appeal.
Florida, Texas, and Arizona continue to attract wealth migration, while international buyers are focusing on safe-haven markets with strong financial incentives. In Southern California, I see increasing demand for gated communities, oceanfront properties, and estate homes with expansive land.
Luxury developers are evolving their offerings to meet the demands of today’s buyers. I’m seeing more:
🏗 Branded residences with concierge-level services
💎 Wellness-focused communities prioritizing privacy and security
🌿 Sustainable, eco-conscious developments
High-end buyers expect more than just a home—they want an experience. Developers who recognize this are setting new standards in luxury living.
The Coldwell Banker Global Luxury® Trend Report 2025 confirms what I’ve seen in my own markets: luxury real estate remains a dynamic and lucrative space. Whether you’re buying, selling, or investing, understanding these trends is key to making informed decisions.
🔹 For Buyers: With expanding inventory and high demand, now is a great time to secure a prime luxury property.
🔹 For Sellers: Properties in sought-after locations with top-tier amenities are commanding premium prices.
🔹 For Investors: Emerging markets and value-driven opportunities offer strong potential for long-term gains.
📥 Want more insights? View The Trend Report 2025 from Coldwell Banker Global Luxury®.
As a seasoned luxury real estate expert, I’m here to help you navigate the evolving market and find the right opportunities. If you're considering buying or selling in Rancho Santa Fe, La Jolla, Del Mar, or Boston’s most exclusive neighborhoods, let’s discuss how these trends impact you.
📩 Contact me today to start the conversation.
Melinda Sarkis
[email protected]
(617) 943-8333
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